Advisory Services Europe | Personas: Translating ESG Into Real Decision Contexts

Sustainability initiatives often fail not because companies lack ambition, but because ESG requirements are not translated into the operational realities of specific business functions. Executive management, finance, procurement, IT, product development, HR, marketing and sustainability teams all approach ESG from different perspectives, with different KPIs, decision logics and data requirements.

This Expert Session explores why successful ESG execution depends on aligning role-specific responsibilities, decision models, KPIs and data flows across the organization, and why the finance function is central to sustainability execution.

The session is designed for executive and functional leaders across Finance, Procurement, Sustainability, Marketing, Operations, IT and HR, as well as transformation teams seeking to translate ESG ambition into operational execution, measurable decision-making and enterprise-wide alignment.

Why ESG Execution Breaks Down:

Organizational disconnects between strategy and operations
Conflicting KPIs, incentives and decision priorities
The role of data quality, ownership and system integration
Understanding how functions such as Finance, Procurement, Sustainability, Marketing, Operations, IT and HR approach ESG

Mapping ESG Personas Across the Organization:

Short Deep Dive into the Finance/CFO perspective and why the finance function is becoming central to sustainability execution.

OT Security - From Business Value to Secure Execution

Part 1: Why IT/OT Convergence Is More Than Just a Technical Project

OT Security - From Business Value to Secure Execution

Part 2: OT Security Use Cases – Delivering Business Value Across Industries

OT Security - From Business Value to Secure Execution

Part 3: The Changing Threat Landscape in OT Environments

OT Security - From Business Value to Secure Execution

Part 4: OT Security Architecture – What Works?

OT Security - From Business Value to Secure Execution

Part 5: Roles and Responsibilities in OT Security – Who Owns What?

Why Quantum Computing Now Belongs on the Business Agenda

The partnership between PAC and Zeo2GoX combines expertise in IT market analysis and consulting with sustainability-focused expertise. Together, the two partners aim to support companies in the IT industry as well as end-user organizations in aligning ecological, social, and economic sustainability objectives with digital innovation.

Aida is responsible for PAC's research and analysis of the Swiss Software and IT Services (SITS) market, serves as PAC's lead analyst for the financial services IT market across the DACH region, and heads PAC's Digital Sustainability & ESG research. Aida combines quantitative market modelling and forecasting with market expertise to contribute to PAC's market intelligence. She conducts PAC RADAR vendor benchmarking assessments, shares market insights with clients, and advises IT service providers on competitive strategy and market positioning.

Mathias Kaldenhoff is Managing Director of Zeo2GoX, where he focuses on bridging sustainability objectives with economic performance through scalable transformation and decarbonization strategies.