Advisory Services Europe | Adobe Ecosystem Demand Signals

Adobe’s ecosystem is driving heightened demand for integrated digital experiences across marketing, analytics, commerce platforms, and complex content delivery supply chains. IT solutions and services firms must navigate complex deployments, API integrations, and cross-cloud data flows to deliver value.

This session examines technology adoption patterns, emerging demand signals, and practical use cases for optimizing client engagements. Participants will gain actionable insights into structuring service offerings, aligning solutions with Adobe’s evolving ecosystem, and differentiating in competitive markets. These strategies will enable leaders to effectively engage buyers and capture growth opportunities driven by digital transformation.

OT Security - From Business Value to Secure Execution

Part 1: Why IT/OT Convergence Is More Than Just a Technical Project

OT Security - From Business Value to Secure Execution

Part 2: OT Security Use Cases – Delivering Business Value Across Industries

OT Security - From Business Value to Secure Execution

Part 3: The Changing Threat Landscape in OT Environments

OT Security - From Business Value to Secure Execution

Part 4: OT Security Architecture – What Works?

OT Security - From Business Value to Secure Execution

Part 5: Roles and Responsibilities in OT Security – Who Owns What?

Why Quantum Computing Now Belongs on the Business Agenda

Spencer Izard is a Principal Analyst at PAC, based in London, UK. He is the PAC research cluster lead for AI & Analytics, as well as Digital Customer Engagement (DCE). His primary research focuses on all forms of existing and emerging AI from a global perspective, aiming to support enterprise leaders in strategic decision-making and help software and services firms enhance client engagement and support their clients.

He is also a member of PAC’s cloud and security clusters, where he focuses on the role of AI within these domains. From an industry perspective, he leads research and client engagements in the retail and banking sectors, drawing from his extensive experience in both.

Due to his 25+ years of career experience as a senior leader in enterprises, strategic advisor in software firms, and senior analyst, Spencer leads consulting engagements and creates research content that is focused on how enterprise leaders need to navigate technology change cycles to assist business outcomes and adoption patterns to aid in strategy creation and purchasing decisions. This perspective provides invaluable insight for software and services companies, helping them create effective strategies and engage with customers. It also assists senior leaders in enterprises in developing their digital strategy and preparing for RFI/RFP purchasing decisions.