PAC Leadership Session

The Future of TV & Video

The right focus. The right approach. The right results.

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Adapting to disruption in the next evolution of TV and streaming

This session helps entertainment leaders navigate the fast-changing dynamics of the global TV and video landscape. As new digital entrants reshape viewing habits, content economics, and audience ownership, traditional players face unprecedented competitive pressure.

The session explores major trends across Europe, the U.S., and global markets, revealing how leaders are repositioning their distribution and business models. By projecting future market trajectories and analyzing disruptive forces—from technology to regulation—it equips executives with the strategic foresight needed to defend relevance, capture new value, and prepare for the next era of television and streaming. 

The Future of TV Leadership Session (1)
Delivered Your Way
Webinaradvs

1.5-hour webinar

Workshopadvs

2-hour workshop

Presentationadvs

1-hour in-person presentation at an event

|  Price  €9,950   |

Designed for Your Business Goals​

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Market Intelligence Team

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Analyst Relations Team

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CEO/COO

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CIO/CTO

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Strategy Team

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Sales Team

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Marketing Team

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Partnership Management Team

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Chief Digital Officer

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Product Management Team

Your Challenges

  • Intensifying competition challenges revenues in global TV and video markets.
  • Transitioning from linear to streaming strains operations, strategy, and investment focus.
  • Shifting revenue models increase financial risk amid declining broadcast returns.
  • Rapid tech and usage disruptions demand faster innovation.
  • Evolving entertainment platform models and partnerships complicate control of value creation. 

Your Benefits

  • Gain a comprehensive view of video market dynamics and trends, comparing them across world regions.
  • Align teams and partners around a shared vision for future TV.
  • Leverage industry best practices to craft winning growth strategies.
  • Anticipate TV and video market disruptions to stay ahead of industry change. 

Session Agenda

  • The key forces disrupting the future TV and video market.
  • Entertainment access models, revenue trends, and future market forecasts.
  • Evolving video distribution partnerships and anticipating future market configuration.
  • Opportunities and threats for entertainment leaders.
  • Best practices to craft a winning future TV strategy. 

Meet Your Lead Analyst

Jacques Bajon IDATE

Jacques Bajon

Principal  Analyst Media & Entertainment

With 20 years of experience, Jacques is a recognized expert in media economics and the impact of the Internet on content. His work primarily focuses on sectoral, economic, and strategic studies in the field of media and digital content (TV, video, video games, music). He also monitors emerging audiovisual ecosystems and the evolution of industry players’ strategies (digital platform services, telecoms). He works with both private companies and public operators, in France and internationally.

Furthermore, the distribution of digital information and entertainment services is a key area of his work, realized through studies for solution providers, infrastructure operators, or the European Commission's DG Connect. The connected TV environment falls within this scope.

Jacques is also responsible for the Media programme within IDATE’s Market Intelligence activity. The reports include two global observatories (video streaming services and TV services) as well as thematic reports. In addition, Jacques teaches audiovisual economics at Sciences Po Toulouse.

He holds a Master’s degree in International Economics (Université Paris X) and a Master’s in Innovation Management (Toulouse School of Management).

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