PAC Leadership Session

Digital Innovation in DACH Retail

The right focus. The right approach. The right results.

Share Page

Advisoryserv (1)
grdsuccess

Validate Success

Leverage Portofolio

Activate  Portofolio

Leverage Brand

Leverage  Brand

Utilize Sales

Utilize  Sales

Redefining retail success in the era of digital disruption

Retail is undergoing a profound transformation as digital adoption, AI, and new technologies reshape customer behavior and business models across German-speaking countries. Agile competitors and digital-first players are raising expectations, putting unprepared retailers at risk of losing relevance. Meanwhile forward-thinking leaders have a unique opportunity to capture significant growth by embracing innovation.

This session is designed to prepare retail and business executives for the future of digital innovation in the retail industry. It will help tech and business leaders define their digital strategy, decide where to invest in new growth opportunities, boost omnichannel and mass-personalization, leverage data and analytics to unlock fresh value propositions, and design experience-driven stores to strengthen competitiveness, customer loyalty, and long-term success. 

Retail Digital Transformation Leadership Session
Delivered Your Way
Webinaradvs

1.5-hour webinar

Workshopadvs

2-hour workshop

Presentationadvs

1-hour in-person presentation at an event

|  Price  €9,950   |

Designed for Your Business Goals​

Check mark (1)

Market Intelligence Team

Check mark (1)

Analyst Relations Team

Check mark (1)

CEO/COO

Check mark (1)

CIO/CTO

Check mark (1)

Strategy Team

Check mark (1)

Sales Team

Check mark (1)

Marketing Team

Check mark (1)

Partnership Management Team

Check mark (1)

Chief Digital Officer

Check mark (1)

Product Management Team

Your Challenges

  • Overcome the slow digital adoption by consumers in the DACH retail sector
  • Uncertainty around which digital initiatives (omnichannel, customer engagement, AI, cloud, automation) are most relevant for retailers
  • Lack of clarity on investment priorities and buying signals in e-commerce, supply chain, personalization, and in-store technologies
  • Limited visibility into leading tech vendors and platforms driving retail digital innovation, and what truly differentiates them 

Your Benefits

  • Gain structured insights into digital adoption maturity, investment priorities, and competitive positioning in DACH retail markets
  • Analysis of the latest market developments and competitor dynamics
  • Learn from best practices and use cases to sharpen your messaging, brand positioning, and differentiation strategies
  • Deepen conversations with online retail ecosystem participants
  • Build effective campaigns that resonate with the needs of retail executives navigating digital transformation 

Session Agenda

  • Changing customer expectations
  • Implications for retailers in DACH
  • AI and Gen AI for personalization, demand forecasting, and process automation
  • Omnichannel commerce and digital-enabled store experiences
  • Data, analytics, and customer loyalty innovation
  • Emerging technologies shaping retail (IoT, AR/VR, robotics)
  • Opportunities for IT vendors & PAC’s recommendations 

Latest blog articles on cybersecurity​

Why IT/OT Convergence Is More Than Just a Technical Project
OT Security - From Business Value to Secure Execution 
 
Part 1: Why IT/OT Convergence Is More Than Just a Technical Project
Part 2: OT Security Use Cases – Delivering Business Value Across Industries

OT Security - From Business Value to Secure Execution 

Part 2: OT Security Use Cases – Delivering Business Value Across Industries

The Changing Threat Landscape in OT Environments

OT Security - From Business Value to Secure Execution 

Part 3: The Changing Threat Landscape in OT Environments

OT Security Architecture – What Works?

OT Security - From Business Value to Secure Execution 

Part 4: OT Security Architecture – What Works?

Roles and Responsibilities in OT Security – Who Owns What?

OT Security - From Business Value to Secure Execution 

Part 5: Roles and Responsibilities in OT Security – Who Owns What?

Why Quantum Computing Now Belongs on the Business Agenda

Why Quantum Computing Now Belongs on the Business Agenda

 

Meet Your Lead Analyst

Jennifer signature

Jennifer Jonat

Analyst

Jennifer Jonat is an analyst at PAC, based in Munich, Germany. She holds a Bachelor of Arts in Fashion & Design Management and a Master of Science in Corporate Management & Economics.

Her academic journey has been complemented by practical experience in market research, performance marketing, and e-commerce, giving her a well-rounded perspective on digital business dynamics.

At PAC, Jennifer focuses on the Digital Customer Engagement cluster and the Retail & Wholesale sector. She is primarily responsible for deliviering market insights and analysis for the Austrian market, while also contributing to broader research across German-speaking markets.

 

Trusted by industry leaders​

Tata Consultancy Services
NTT DATA
fujitsu logo
CAPGEMINI
ACCENTURE LOGO
orange business logo

This may also interest you

PAC - the leading European IT market research and consultancy company.

Speak to us

Book a free consultation with our analysts. We’ll help you quickly assess whether this session can deliver value for your business right now.