PAC Leadership Session

Digital Entertainment Disruption by Big Tech

The right focus. The right approach. The right results.

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Competing with Big Tech in the platform-driven entertainment era

This session equips entertainment leaders with the insights needed to navigate intensifying competition from global Big Tech. As these digital powerhouses expand across video, music, and gaming, they are redefining audience engagement, content monetization, and market control.

The session examines how tech giants leverage platforms, ecosystems, and data advantages to outpace traditional players—and what incumbents can do to respond to this challenge. Participants will gain a clear understanding of emerging risks, explore strategic opportunities, and identify innovative partnerships and pathways to remain competitive in an entertainment landscape increasingly shaped by platform dominance. 

Digital Entertainment Disruption Leadership Session (1)
Delivered Your Way
Webinaradvs

1.5-hour webinar

Workshopadvs

2-hour workshop

Presentationadvs

1-hour in-person presentation at an event

|  Price  €9,950   |

Designed for Your Business Goals​

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Market Intelligence Team

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Analyst Relations Team

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CEO/COO

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CIO/CTO

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Strategy Team

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Sales Team

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Marketing Team

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Partnership Management Team

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Chief Digital Officer

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Product Management Team

Your Challenges

  • Big Tech’s advanced capabilities accelerate innovation at a pace traditional players struggle to match.
  • Dominant Big Tech platforms bundle services and capture half of digital revenues, squeezing entertainment incumbents’ margins.
  • Big Tech’s gatekeeper control over audiences limits incumbents' ability to build direct consumer relationships.
  • Entertainment incumbents face a strategic crossroads: compete, collaborate, or redefine their market role.  

Your Benefits

  • Gain clear insights into digital entertainment market dynamics and competitive positioning strategies.
  • Understand digital entertainment business models and winning tactics leveraged by Big Tech.
  • Anticipate future market shifts to stay ahead of industry changes.
  • Refine messaging and optimize distribution strategies to enhance competitiveness in the entertainment sector. 

Session Agenda

  • Key trends shaping video, music, and gaming markets globally.
  • How Big Tech is redefining digital entertainment competition.
  • Growth drivers and barriers influencing Big Tech’s entertainment expansion.
  • Forecasts on Big Tech’s future entertainment market share and influence.
  • Strategic guidance to help traditional entertainment players compete and adapt.

Meet Your Lead Analyst

Jacques Bajon IDATE signature

Jacques Bajon

Principal Analyst Media & Entertainment

With 20 years of experience, Jacques is a recognized expert in media economics and the impact of the Internet on content. His work primarily focuses on sectoral, economic, and strategic studies in the field of media and digital content (TV, video, video games, music). He also monitors emerging audiovisual ecosystems and the evolution of industry players’ strategies (digital platform services, telecoms). He works with both private companies and public operators, in France and internationally.

Furthermore, the distribution of digital information and entertainment services is a key area of his work, realized through studies for solution providers, infrastructure operators, or the European Commission's DG Connect. The connected TV environment falls within this scope.

Jacques is also responsible for the Media programme within IDATE’s Market Intelligence activity. The reports include two global observatories (video streaming services and TV services) as well as thematic reports. In addition, Jacques teaches audiovisual economics at Sciences Po Toulouse.

He holds a Master’s degree in International Economics (Université Paris X) and a Master’s in Innovation Management (Toulouse School of Management).

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