Advisory Services Europe | AI Search Impact On Customer Engagement

This Leadership Session equips business and technology executives to prepare for the shift to AI-driven search. As Generative Engine Optimization (GEO) accelerates, customer discovery will move from traditional indexing to answer-generation, reshaping how audiences find and trust your brand.

GEO will steadily diminish the dominance of SEO as large language models transform search behavior and redefine digital visibility. The session outlines the critical actions CIOs, CTOs, CMOs, and risk leaders must take to position their organizations for this transition—strengthening brand presence, safeguarding reputation, and enhancing customer engagement. It primes your technology, marketing, and customer teams for an AI-first future.

AI-driven search opens new growth avenues and competitive differentiation opportunities.
Emerging AI channels enable stronger reach among younger, high-engagement audiences.
More informed, intent-rich queries produce higher-quality leads and conversions.
Tailoring content to distinct LLM and SLM preferences boosts discoverability.
AI search enhances customer engagement, enabling richer personalization and upselling.
Aligns stakeholders by showing AI search’s impact beyond digital marketing.

AI-driven search fundamentally reshapes end-user discovery behavior.
AI search’s direct impact on customer engagement and experience journeys.
The complementary roles of traditional SEO and emerging GEO.
Guide for CIOs and CTOs to architect capabilities for AI-first search.
Guide for CMOs to optimize brand visibility and content for LLM ecosystems
Guide for risk leaders to design governance frameworks for responsible AI search.
Best practices and case studies to operationalize AI-search readiness.

OT Security - From Business Value to Secure Execution

Part 1: Why IT/OT Convergence Is More Than Just a Technical Project

OT Security - From Business Value to Secure Execution

Part 2: OT Security Use Cases – Delivering Business Value Across Industries

OT Security - From Business Value to Secure Execution

Part 3: The Changing Threat Landscape in OT Environments

OT Security - From Business Value to Secure Execution

Part 4: OT Security Architecture – What Works?

OT Security - From Business Value to Secure Execution

Part 5: Roles and Responsibilities in OT Security – Who Owns What?

Why Quantum Computing Now Belongs on the Business Agenda

Dan Bieler is a Principal Analyst and Digital Strategy Consultant at Pierre Audoin Consultants (PAC), specialising in digital strategy, innovation, and business model transformation across the European technology market. His expertise includes customer and employee experience (CX, EX), subscription and data monetisation strategies, the future of work, and the evolution of the telecoms sector as a key enabler of Europe’s digital infrastructure.

His professional journey includes:

20+ years’ experience advising senior executives on digital strategy, innovation management, and telecoms transformation
Former Principal Analyst at Forrester Research
Leadership roles at Deutsche Telekom, IDC, and Informa (Ovum) in research, marketing strategy, and executive engagement
Early career in investment banking at Crédit Lyonnais Securities and Nomura
M.Sc. in Emerging Markets Economies, SOAS, University of London
B.Sc. in Economics, London School of Economics and Political Science

At PAC, he leads strategic consulting engagements, develops market analysis and forecasts, and helps clients align business and technology priorities. Based in Munich, he contributes to thought leadership through publications, events, and advisory activities.